Magnum 'Not Available In The Metaverse' Directed by Martin Werner with Dp Nicolaj Bruel.
LOLA MullenLowe has created a campaign for Magnum to show that whilst the virtual world has its own appeal, there are still certain pleasures, like enjoying an ice cream, that can only be found in the real world.
The campaign is composed of a beautiful short film featuring the journey of an avatar who puts on virtual reality goggles to escape to the real world. Whilst she familiarises herself and becomes fascinated with the real world, she is presented with a Magnum ice cream that is impossible for her to bite into and enjoy. After realising this, she removes the goggles in frustration and the line ‘Not available in the Metaverse’ appears.